The Icon is Back – Afri Cola Brings ‘Liquid Pop Culture’ to the Current Generation

EXCLUSIVE VIA WT: The Icon Returns – Afri Cola Brings ‘Liquid Pop Culture’ to the Current Generation

(WT) – In a world full of soft drinks, one brand stands out not only for its taste but for a rich history of rebellion and art. Today, WT brings you an exclusive look at the revival of Afri Cola, the brand that defines itself as "Liquid Pop Culture". 

A Legacy of Innovation and Design The story of Afri Cola began back in 1931, when Karl Flach in Cologne, inspired by American soft drinks, created his own premium caffeinated cola. But it wasn't just the taste that conquered the world; it was the look. 

In 1958, the legendary bottle with the "sexy waist" was designed, a unique packaging that has been used from its launch in 1962 to this day. The brand achieved cult status in 1968 thanks to the visionary campaign by Charles Wilp. With the slogan "Sexy-mini-super-flower-pop-op-cola", Afri Cola positioned itself for the first time as liquid pop culture, an image the brand is embracing once again in the 21st century. 

The Power of Caffeine: The Range Afri Cola focuses on the modern consumer with a recipe tailored to families' needs, but with a convincing cola taste. The brand is known for its powerful "kick": 

• The Classic: The original Afri Cola contains 10 mg of caffeine per 100 ml.
  
• Sugarfree: For the conscious connoisseur, there is Afri Cola Zero. This variant offers the full cola taste, but with 0% sugar and zero calories, while maintaining the caffeine content of 10 mg per 100 ml.ed