Herrero Blanco by Jan Smit, available soon!

For Jan Smit, Spain is much more than a holiday destination; it is his second home. For years, the culture, gastronomy, and rhythm of life have been a recurring theme in his life. This personal connection formed the foundation for Vino Herrero Blanco, a modern Rioja that translates Jan’s passion into an accessible yet characterful product.

Modern Rioja with a personal signature
In close collaboration with a carefully selected producer from Aldeanueva de Ebro, a contemporary blend of Viura and Sauvignon Blanc was chosen. The result is a wine that combines the traditional values of the Rioja region with the freshness sought by the modern wine enthusiast.

Commercial potential
Vino Herrero Blanco is not just a quality wine, but also a powerful brand with a high 'storytelling' factor. The combination of Jan Smit’s immense brand awareness and the proven quality of a modern Rioja makes this an excellent choice for both specialized wine retailers and the hospitality sector.

The wine is exceptionally suitable as a versatile aperitif, but also serves as a gastronomic companion to Mediterranean dishes, grilled fish, and shellfish.

Ordering Information:
Vino Herrero Blanco 2025 can now be pre-ordered via our reservation module.

• Packaging: Case of 6 bottles.
• Availability: Ready for delivery from early April.