Brand Power Index 2021: Donnafugata in the TOP 3 wine brands in Italy
May 26, 2021
Donnafugata is pleased to share the news of the annual Italian ranking of Wine Intelligence, global leader in wine consumer research, according to which Donnafugata is among the top three Italian Wine Brands in the domestic market for the Global Wine Brand Power Index 2021 .
The Wine Brand Power Index has announced that the 3 strongest Italian brands are Ferrari Trento, Berlucchi and Donnafugata. Followed by Fontanafredda, Mionetto, Feudi di San Gregorio, Ca 'del Bosco, Antinori, Valdo and Tenuta San Guido.
In particular, the Wine Brand Power Index measures the importance of wine brands through precise parameters such as the reputation of the brand among consumers, the buying propensity and finally the "connection index" that is the appeal that the brand exerts on consumers who feel it is akin to their values and would also recommend it to others.